
Destination Marketing Accreditation Program (DMAP)
NOTICE: Due to updates to the DMAP program, no new applications will be accepted until further notice. We apologize for this inconvenience!
The globally recognized Destination Marketing Accreditation Program (DMAP) serves as a visible industry distinction that defines quality and performance standards in destination marketing and management.
The refreshed DMAP program reflects its long-standing importance and relevance in the industry while incorporating significant updates to the program. The revised standards align with current industry trends and priorities, emphasizing core concepts such as community-shared value, social inclusion, and welcoming environments. The updated standards are more strategic vs tactical, in nature. Additionally, the standards have been thoughtfully reorganized for a more cohesive and user-friendly structure. Achieving DMAP accreditation positions a destination organization as a valued and respected organization in the community and increases the organization’s credibility among stakeholders.
Attaining DMAP accreditation elevates a destination organization or CVB's status within the community, enhancing its credibility and fostering trust among stakeholders.
Pricing
For Destinations International members, the accreditation process begins with a one-time application fee of $2,500. Once accredited, organizations pay an annual fee of $750 to maintain their accredited status. Invoices are issued each spring. Please note that DMAP annual fees and membership dues are bundled into one invoice containing both fees.
Member Fees | Non-Member Fees | |
Initial Application Fee | $2,500 | $3,750 |
Annual Fee | $750 | $1,150 |
Begin Your Application
Organizations complete their application for accreditation entirely online. The first step is to create an account in Destination International’s accreditation management system. To get started, click the link below to open the accreditation management system, then click “Register as a New Organization” on the left hand side of the screen.
Already have an account in the accreditation management system?
Accreditation Standards
The updated program incorporates revisions to the standards that align with current industry trends and priorities, as well as core concepts supporting community shared value, social inclusion and welcoming environment strategies. Additional enhancements focus on improving user experience within the software platform and strengthening marketing tools to better communicate the value of DMAP Accreditation to government and media.
Helpful Resources
Standard Performance Reporting Handbook
The handbook provides destination organizations with a systematic, business-minded approach to internal performance assessments, necessary to guide the decision-making process for resource management, sales and marketing campaign development, as well as staff training and development.
DMAP Accredited Organizations
With nearly 200 accredited organizations worldwide, DMAP is an internationally-recognized program that is essential to the success of destinations. See the full list of accredited organizations.
Destination Marketing Accreditation Program (DMAP) Frequently Asked Questions
How do I apply for accreditation? What is the process for earning accreditation? Discover the answers to these questions and more.